Bottom Line: BombBomb’s research published in Digital Dealer Magazine demonstrates that dealerships implementing video in their marketing strategy experienced a 67% increase in lead conversions and 68% increase in sales conversions, establishing video as one of the highest-ROI investments available to automotive retailers.
The Research Findings
BombBomb’s statistics highlight the effectiveness of video in delivering personalized experiences and driving customer engagement, with videos improving lead conversions by 67 percent, sales conversions by 68 percent, and lead-to-close rates by 65 percent. The research, featured in Digital Dealer Magazine, provides compelling evidence that video implementation can transform dealership performance across multiple metrics.
The study reveals additional operational benefits beyond conversion improvements. Personalized videos can reduce the number of client touches by 70 percent and cut the sales cycle by 140 percent, demonstrating video’s ability to streamline the sales process while maintaining effectiveness.
Supporting Industry Data
These findings align with broader automotive video marketing research. Auto shoppers who view video are 1.81x more likely to purchase, according to research by Wyzowl, while 92% of auto shoppers visit YouTube when researching vehicles they may purchase, per Google.
The preference for video content extends across demographics, with Instagram video posts seeing over 2x higher engagement rates than image posts. Even emerging platforms show promise, as there are over 125 million U.S. auto enthusiasts on TikTok alone.
Conversion Rate Context
To understand the significance of BombBomb’s findings, it’s important to note that marketers in automotive had an average conversion rate of 2%, though top performers in the automotive industry can see conversion rates of up to 16%. The 67-68% improvement documented by BombBomb represents a substantial competitive advantage in an industry where even small gains can significantly impact profitability.
Email Marketing Enhancement
The research also reveals video’s powerful impact on email marketing effectiveness. Videos can double email open rates and boost email click rates by 224 percent, addressing a critical challenge since nearly a quarter (23.5%) of dealer leads miss 24-hour follow-up, and 13.3% vanish before CRM entry.
Implementation Strategy
For dealerships looking to capitalize on these findings, the research suggests that personalized videos can increase customer engagement by five times. The automotive industry is driven by following processes, and you can tell what’s important to a dealership by seeing what’s in their process, emphasizing the importance of systematically integrating video into existing workflows.
The Competitive Advantage
With 95% of car shoppers relying on online resources to gather information, bypassing dealerships as their starting point, video provides a crucial tool for early engagement. The BombBomb research demonstrates that dealerships implementing comprehensive video strategies can achieve dramatic improvements in both lead generation and sales conversion, offering a clear path to competitive differentiation in an increasingly digital marketplace.
The convergence of consumer preference for video content, documented performance improvements, and operational efficiencies makes video marketing implementation a strategic imperative for automotive retailers seeking to maximize their conversion potential in 2025 and beyond.